As a San Diego based studio, GDX knows a thing or two about good culinary cuisine. We view a well crafted hamburger similar to that of an successful experiential campaign activation. Both must include a handful of key ingredients in order to be successful. Without these key ingredients, you could be left with a bad taste in your mouth.
Creative Strategy: Developing a strategic approach to your campaign, will keep everyone involved on track as well as ensure and support the growth and success of your campaign’s objectives.A successful creative strategy will leave an impact on your audience, ultimately leading to higher brand recognition.
PR Plan: A beefy PR plan enhances the brand value of any product and builds strong relations. The awareness of a product or brand message relies tremendously on your team’s PR strategy.
Metrics: The secret is in the sauce! Measurable values, such as metrics and KPIs (Key Performance Indicators) are now an expectation within the experiential industry. With this information, marketing teams can review the effectiveness of successful experiential campaign across all marketing channels, using real numbers.
Dynamic Team: The ideal team is one that has a solid dynamic between the client, agency, vendors and venue. Having a team that is comprised of collaborative and passionate members, that value the importance of a campaign is the perfect recipe for a successful event.
Original Idea: When ideating, strive to give your audience a fresh and authentic experience they will never forget. The power of independent thought and creative construction, will have a greater impact on your audience, giving them an experience they are more likely to remember and share.
Execution: Make a list and check it twice! Working on-site can be pressuring and fast paced. Successful installs and activations take tremendous planning. Avoid taking shortcuts, and develop a detailed checklist and plan of attack.
Experiential is successful because it offers a unique way for consumers and brands to connect using two way communication. It also helps promote brand advocacy which gets fans and event goers talking about their experience. Word of mouth marketing is highly effective, because people trust friends and families more than anything – experiential taps into this.
Because audiences crave a one of a kind experience that speaks to them on an emotional level – brands should be highly selective when choosing an agency to work with. It’s not just about execution, it’s about connection.
Hungry for a more? Contact GDX for your next event!
