the experience sdcc

DESIGNERS, RENEGADES & EVERYTHING

Here at GDX Studios (formerly Grandesign) we pride ourselves on being persistent in our mission, delivering press-worthy engagement marketing events and starting the cultural conversation. As an award winning brand experience agency our extensive list of experiential case studies ranging from large scale events and festivals to smaller pop up shops and street teams.

Our team in San Diego, Los Angeles and New York consists of producers, designers, innovators and solution seekers. As a brand experience agency, from paper to production, we carefully handcraft and execute press worthy experiential events. Whether it’s a pop up activation or taking your brand’s vision to the next level, GDX Studios has your back.

The Experiential Ecosystem

Experiential campaigns must live beyond its physical footprint to maximize reach. As a full service activation agency, GDX not only offers flawless project execution but ancillary services designed to support and amplify a brand’s targeted exposure.

Our Core Services

  • STRATEGY

    Insights research, and platform development

  • CREATIVE

    Concept development, interactive tech integration

  • EXECUTION

    Management, permitting and flawless execution

  • AMPLIFICATION

    Attributions, content engagement and KPis

Ancillary Services Offered

Public Relations

GDX’s in-house PR team will proactively spearhead media relations efforts associated with the activation.

  • Targeted media outreach (tv, local and digital)
  • Draft media alerts and send to each category
  • Coordinate on-location interviews and tv segments
  • Individual pitches to all media and bloggers
  • In depth PR recap and analysis
Data Tracking

There’s more to experiential marketing than brand recognition, which is why GDX can help identify and track specific KPIs during live events.

By generating tangible results, brands can make informative financial decisions on the effectiveness of their experiential campaigns.

Social Media

Experiential marketing is all about creating experiences, while social media is about sharing them. When you combine the two, an army of brand advocates is created helping to promote your brand in ways no other marketing can.

GDX can help integrate and execute a social media plan that has be specifically designed to enhance an experiential campaign.

Content Capture

GDX has formed working partnerships all across the country with a variety of top tier content creators, editors and producers.

  • Onsite activation photography
  • Content capture – TV, web, social, digital
  • Real time content capture
  • Video recap – activation highlights
  • Video and photo editing capabilities
Out of Home

Billboards are being used more and more to complement experiential campaigns to drive and extend the targeted reach.

GDX’s joint venture partnership with one of the world’s largest OOH buying agencies allows us to leverage this service and offer it in-house.

Drive-To Marketing

If executed correctly, experiential marketing can be highly effective in driving consumers to make sales.

GDX has a variety of experience creating experiential campaigns that encourage lead generation and product sales.

Tenacious Grind
Tenacious Grind

We never settle. We are persistent, we get the job done and get it done right.

Original Taste
Original Taste

Our ideas come from a real place within. We hold true to our values and beliefs, and our actions and work speak to our authenticity.

Forward Thinking
Forward Thinking

We are trendsetters, focused on the larger picture and future of the experiential industry.

Art + Culture
Art + Culture

Art and everything it encompasses is an important part of our culture. We express our creative ideas and imagination, and believe in putting those ideas into something tangible.

HBO High maintenance Food truck

New Media Landscape

Communicating to consumers with a fleeting attention span and dislike for advertising can be a challenge. Experiential marketing advertising offers a new avenue, by creating memorable events that will inspire the consumer to share their experience with others.

93%
of consumers say brand experiences are more influential than television, social or digital advertisements.

– Statista

98%
of consumers are more inclined to purchase a product from a brand producing an experiential activation.

– EventTrack

74%
of event attendees say they have a more positive opinion about the company, brand, or product being promoted after an event.

– EventTrack

Let's Create Together

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