Designers, renegades & everything in between
Here at GDX Studios (formerly Grandesign) we pride ourselves on being persistent in our mission, delivering press-worthy experiential events and starting the cultural conversation.
Our team in San Diego, Los Angeles and New York consists of producers, designers, innovators and solution seekers. From paper to production, we carefully handcraft and execute press worthy experiential events. Whether it’s a pop up activation or taking your brand’s vision to the next level, we got your back.
The Experiential Ecosystem
Experiential campaigns must live beyond its physical footprint to maximize reach. Because of this, GDX not only offers flawless project execution but ancillary services designed to support and amplify a brand’s targeted exposure.
Our Core Services
Insights research, and platform development
Concept development, interactive tech integration
Management, permitting and flawless execution
Attributions, content engagement and KPis
Ancillary Services Offered
GDX’s in-house PR team will proactively spearhead media relations efforts associated with the activation.
- Targeted media outreach (tv, local and digital)
- Draft media alerts and send to each category
- Coordinate on-location interviews and tv segments
- Individual pitches to all media and bloggers
- In depth PR recap and analysis
There’s more to experiential marketing than brand recognition, which is why GDX can help identify and track specific KPIs during live events.
By generating tangible results, brands can make informative financial decisions on the effectiveness of their experiential campaigns.
Experiential marketing is all about creating experiences, while social media is about sharing them. When you combine the two, an army of brand advocates is created helping to promote your brand in ways no other marketing can.
GDX can help integrate and execute a social media plan that has be specifically designed to enhance an experiential campaign.
GDX has formed working partnerships all across the country with a variety of top tier content creators, editors and producers.
- Onsite activation photography
- Content capture – TV, web, social, digital
- Real time content capture
- Video recap – activation highlights
- Video and photo editing capabilities
Billboards are being used more and more to complement experiential campaigns to drive and extend the targeted reach.
GDX’s joint venture partnership with one of the world’s largest OOH buying agencies allows us to leverage this service and offer it in-house.
If executed correctly, experiential marketing can be highly effective in driving consumers to make sales.
GDX has a variety of experience creating experiential campaigns that encourage lead generation and product sales.
We never settle. We are persistent, we get the job done and get it done right.
Our ideas come from a real place within. We hold true to our values and beliefs, and our actions and work speak to our authenticity.
We are trendsetters, focused on the larger picture and future of the experiential industry.
Art and everything it encompasses is an important part of our culture. We express our creative ideas and imagination, and believe in putting those ideas into something tangible.
New Media Landscape
Communicating to consumers with a fleeting attention span and dislike for advertising can be a challenge. Experiential marketing advertising offers a new avenue, by creating memorable events that will inspire the consumer to share their experience with others.