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As brands continue to strategize and shift their 2020 marketing strategies, it’s more important than ever to still break through the clutter and connect with audiences in authentic ways.

Planning an experiential event in a time of uncertainty can be stressful and financially challenging. We take a look at steps brands can take to alleviate the situation.

As a San Diego experiential marketing company with years of Comic-Con experience, we give insights on what brands should know before activating at SDCC.