GDX Studios Insights & Thought Leadership

There is a certain creative madness which allows for the idea you can transport a fictional universe into a temporary reality. This blend of artistic vision and disregard for “the rules” is how [...]

As brands continue to strategize and shift their 2020 marketing strategies, it’s more important than ever to still break through the clutter and connect with audiences in authentic ways.

As brands continue to strategize and shift their 2020 marketing strategies, it’s more important than ever to still break through the clutter and connect with audiences in authentic ways.

As brands continue to strategize and shift their 2020 marketing strategies, it’s more important than ever to still break through the clutter and connect with audiences in authentic ways.

As brands continue to strategize and shift their 2020 marketing strategies, it’s more important than ever to still break through the clutter and connect with audiences in authentic ways.

As brands continue to strategize and shift their 2020 marketing strategies, it’s more important than ever to still break through the clutter and connect with audiences in authentic ways.

Working from home and a flexible work environment is not something that was new to us when COVID-19 hit and comes down to two things: Trust and smart use of technology.

At the World Exhibition Stand Awards, GDX won a Silver Award for "Best Stand at a Healthcare Event" for Hello Toothpaste. which debuted at the Natural Products Expo West.

GDX has recognized the benefits of drive-in entertainment as a way to offer experiences for groups, with the ability to control the level of interaction.

Consumers and brands are anxiously waiting for the opportunity to reconnect and marketers need to be ready to evolve to help usher in the reopening of social gatherings. 

GDX Studios has always believed that experiential isn't limited to just physical events and we must now change our perception of live experiences.

GDX Studios has adopted the standards set in place by leading health and safety organizations to create GDXtra Care Health & Safety program for experiential marketing.

GDX Studios is excited to announce our participation in the #ExperienceGood campaign, a platform for event professionals to network.

What was once considered a luxury is now the engine to all marketing plans. Experiential activations is the best way brands can connect with people on an emotional level.

Planning an experiential event in a time of uncertainty can be stressful and financially challenging. We take a look at steps brands can take to alleviate the situation.

This article takes a look into how production managers can adapt to their project and ensure their client’s dollars are being spent properly.

In this quick guide we will discuss tips and tricks to getting your team generating new ideas, thinking outside the box and getting your ideas off the ground. 

Did your favorite company promote at the Coachella music festival? Read on to find out our favorite brands that created killer Coachella activations.

As a San Diego experiential marketing company with years of Comic-Con experience, we give insights on what brands should know before activating at SDCC.

For the second time in two years, Calia partnered with GDX Studios to produce an influencer pop up event in Pittsburgh to promote their new product line.

As a San Diego based studio, GDX knows a thing or two about good culinary cuisine. We view a well crafted hamburger similar to that of an experiential activation.

Last month, Grandesign officially rebranded as GDX Studios. Brand identity, core values and experiential landscape were all refined in this exciting refresh.

There is no greater place for brands than the Super Bowl, to have such an opportunity to directly connect with fans, influencers and the media.

The past 8 years have flown by here at GDX Studios. Every industry professional should know how to prepare for the life on the road and how to manage it.

The time between Christmas and the New Year is an exciting time for many brands as they make a last minute push to deliver festive and sometimes shoppable experiential campaigns.

Cutting edge technology in addition to desire for relationships and changes in buyer motivation have shown significantly different behaviors in B2B buyers than in the past. 

GDX takes a look at the top experiential activations of 2019, not only as a source for creative inspiration but an indicator of the changing experiential landscape.

Cannabis is a thriving industry, but with its confusing advertising regulations, companies are not properly capitalizing on Experiential Marketing.

Experiential and event marketing is no longer just a trendy buzzword, it’s become a proven marketing strategy that will continue to evolve in 2020 and beyond.

We sat down with Seth Bardacke, VP of Operations at Grandesign, to get a real sense of what it took to bring a 25’ gingerbread ship for Carnival Cruise Lines to life.