Aerie – Chill.Play.Love.

The Challenge

Aerie, owned and operated by American Eagle, wanted to inspire women across the country to feel their best – no touch ups required. They tasked GDX with creating a multi city “Chill. Play. Love” that included yoga, exercise classes, pop up shop, smoothie bar, celebrity appearances and more.

The Solution

Aerie traveled to Toronto, Chicago, Houston and Boston over a span of four weeks to promote Chill. Play. To the goal of the tour was to inspire men and women to feel good inside and out complementing their #AerieREAL campaign which uses non digitally edited models.

At each stop, Iskra Lawrence, Aerie’s original #AerieREAL model stopped by to meet and interact with fans. Additionally, yoga and exercise classes were taught by Aerie employees. After class, fans could wind down with a homemade smoothie and shop for new clothing.

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