Atomic Blonde – Street Teams
To promote the action packed thriller, “Atomic Blonde”, Universal wanted to create an army of Charlize Theron look-alikes at San Diego Comic-Con.
30 costumed ladies took to the streets in high-traffic locations in Miami, Los Angeles and San Diego. Dressed in full Atomic Blonde apparel, they passed out branded cassette tapes with the movie’s soundtrack. In San Diego, lucky fans were invited to a VIP screening of the film. This activation was called out by BizBash as being one of the top activations at Comic-Con!
The street teams were popular with fans everywhere, even Charlize Theron posted a selfie with the ladies on her personal Instagram.