Freeform- 25 Days of Christmas

The Challenge

As part of their 25 Days of Christmas campaign, Freeform wanted to surprise one family, whose home was lost in a natural disaster, a tiny home inside of a giant Christmas package.

The Solution

The interactive set was constructed at Oculus Plaza (One World Trade Center) and GDX was responsible for scouting and securing the location, hiring the talent and creating all production assets.

The reveal of this set was broadcasted live on Good Morning America and launched a national sweepstakes. Families who lost their home in a natural disaster could apply to win. Right before Christmas, Freeform gifted a family in California who lost their home in a forest fire.

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