Disney Channel – Surprise Lockers
To promote their new film, Zombies 2, Disney channel wanted to create a high impact experiential campaign that drove tune in for new and existing fans of the franchise. Specifically, their target market was not only the general public, but young children ages 6-14.
What started out as a “show your school spirit” vending machines morphed into prize lockers where fans would be given a fun branded takeaway by a werewolf, cheerleader or zombie hand. Fans of all ages were encouraged to open the lockers at “their own risk”. Multiple sets activated all across the country over the span of two weeks and hit: Los Angeles, San Diego, Raleigh, Louisville, Baltimore, Philadelphia, Orlando, Miami.
At the Grove in Los Angeles, movie talent Chandler Kinney and Pearce Joza showed up to participate in the fun interacting with fans and taking pictures.