Ice-Cream Citadel – Blizzard
Blizzard Entertainment wanted to announce and promote the Frozen Throne expansion on their popular card playing game, Hearthstone at San Diego Comic-Con. Knowing it was going to be a hot summer, they wanted to allow fans to step into the Lych King’s ice cold layer for a memorable activation.
A custom facade was built around a walk-in freezer to create a frozen-over ice cream parlor. Nitrogen ice cream was served to those brave enough to enter the Ice Cream Citadel. Fans also got to take a photo next to the Lich King on his 8ft. throne!