NYCC – Freeform

The Challenge

How could Freeform break from the New York Comic-Con mold and promote four different shows at high traffic offsite location space?

The Solution

Grandesign was live with Freeform at New York Comic-Con with four activations over the course of four days. The promoted shows were part of Freeform’s fall line-up: Shadowhunters, Beyond, Siren and Cloak and Dagger. All the action took place across the street from the Javits Center. Thousands of people experienced the fun as they made their way to and from the Convention Center.

cloak_dagger_interaction NYCC
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cloak and dagger comic con