Secret Life of Pets 2 – Universal

The Challenge

Universal wanted to explore options on how to bring fans into the theaters before the show time. Using The Secret Life of Pets 2 as a model, they want to explore a pop up activation with several activations and photo opportunities.

The Solution

Inside the Thousand Oaks AMC, moviegoers were treated to an interactive pop-up experience for the release of “The Secret Life of Pets 2”. From May 24th to July 7th, fans had the chance to explore six different interactive stations, immersing them into the film’s setting!

● Flip Book Station
● Hamster Wheel Photo Op
● Peek-A-Boo Movie Clip Wall
● Let’s Play Fetch Game
● Dog Toy Making Station
● Leash Photo Op

Secret Life of Pets Pop Up
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