Consumers and brands are anxiously waiting for the opportunity to reconnect and marketers need to be ready to evolve to help usher in the reopening of social gatherings.
What was once considered a luxury is now the engine to all marketing plans. Experiential activations is the best way brands can connect with people on an emotional level.
Planning an experiential event in a time of uncertainty can be stressful and financially challenging. We take a look at steps brands can take to alleviate the situation.
Did your favorite company promote at the Coachella music festival? Read on to find out our favorite brands that created killer Coachella activations.
As a San Diego experiential marketing company with years of Comic-Con experience, we give insights on what brands should know before activating at SDCC.